How to Center and Resize a Background Image With Dreamweaver

I did a previous tutorial on how to center a background image using Dreamweaver, but that tutorial did not show you how to resize the image with the browser.

In this video tutorial, I show you how to center a background image using Dreamweaver and have that video resize with the browser.

This is the code you need to paste in Dreamweaver:

html {
background: url(images/bg_oap.jpg) no-repeat center center fixed;
-webkit-background-size: cover;
-moz-background-size: cover;
-o-background-size: cover;
background-size: cover;
}

How Social Media Can Save Your Ass

Let me start with a disclaimer.  I am not a social media expert.  Far from it.  I was a skeptical, late bloomer when it came to using social media tools.  The facts convinced me that I could no longer write it off as a “waste of time.”  Here’s why.

If you want to understand internet marketing, Google is a good place to start.  In December 2010, 11.7 billion queries (searches) were performed using Google search engine.  That means that there were 11.7 billion opportunities for potential customers to find you on the internet.

Of course, there are also “the other” search engines, but the traffic from Bing, Yahoo, Ask and AOL is nominal compared to Google, which controls more than 66% of the search engine market.

Search engines are important but they are becoming less important.  There is a lot of crap on the internet.  When I say crap, I mean low-quality content, scrapers, spam websites, etc.

Low-quality is obviously a subjective term that’s hard to quantify with any sort of specificity.  That’s exactly why it’s so hard for Google to filter out the crap.  Just because I think something is crap doesn’t mean someone else doesn’t appreciate the content.

Google search results are produced from robots and algorithms, not actual people looking at the content to determine what’s good and what isn’t good.  The 200 signals that Google robots measure can identify words but they can’t determine quality of content.

This “crap” problem exists, in part, because of Google.  Google organizes and ranks websites based on various signals, which they do not fully disclose.  You have a lot of people competing for the few top spots in search results, which creates an environment for abuse.

In all fairness, you can’t really blame Google.  Their official policy states that you can not perform any activity to manipulate search engine rankings.  In fact, they pose a question that you should ask yourself before creating content – “Would I do this if search engines didn’t exist?”

So, Google can’t filter the crap out of their search results as well as they would like, and SEO’s are taking advantage of the algorithm to make money online.

The fact is that manipulating the search engine results works.  Affiliate websites are as popular now as they ever were.  You can put up a “low-quality” niche website, build backlinks to increase your position in the search engine results and cash in on the traffic.

As a result, Google has targeted these low-quality websites, as well as content farms.  Google wants to provide better search results but it’s a challenge.  In Google’s quest to provide top quality, relevant search results, there will be some casualties.  Collateral damage, you might say.

That means people that build legitimate websites that provide value and try to do things the right way, may suffer too.  For one reason or another, they get caught in Google’s path and they lose their top rankings.

If you want proof just browse through the Google Webmaster Forums, where you’ll find classic headlines such as “Sudden and catastrophic drop off in traffic from google search for no apparent reason.”

You’ll find numerous stories in the Google Webmaster Forum of people that lost their rankings after the most recent Google update (Jan 2011).  Google wants to improve their results and they’re looking at affiliate sites, content farms, article marketing, syndicated content, scrapers, and more.  It goes back to the question – “Would I do this if search engines didn’t exist?”

But, what about the collateral damage?  What about the innocent victims?

Well, there will be blood.  Ryan Abood can testify to that.

Ryan built a website that sold gourmet gift baskets.  He busted his ass, working 100 hours per week trying to make his website profitable.

After a year and a half of hundred hour work weeks, he was making good money.  Scratch that –  he was making GREAT money, to the tune of $8 million dollars per year.  He was ranking 1 or 2 for most of the keyword phrases relevant to his business.  Life was amazing!  Until November 11, 2008.

Ryan woke up that day and saw that his website was not ranking in the top position where it normally was.  In fact, it was nowhere to be found in the Google search results.  The holidays were approaching, which accounted for 40% – 60% of the revenue generated by his company.

Starting to panic, he contacted the SEO companies responsible for his link-building.  Ryan did the SEO work himself in the past, but as the company grew, he hired SEO firms.

One of the SEO firms admitted that they purchased links.  That is a big-time violation in Google’s book.  The result – Ryan’s company was penalized and removed from the index.

Of course, Ryan contacted Google and told them exactly what happened.  It didn’t matter.  The damage was done.

Over that holiday season and the next year, Abood’s company lost about $4 million dollars in revenue as a result of the decrease in search engine traffic.  It would’ve been even more, but he spent a ton of money buying Ads from Google.  How’s that for irony?

At the time of the penalty, Ryan had no social media presence whatsoever.  After the penalty, he dove head first into social media.

Today, his business is back at the top of the search results and his business has grown even bigger than it was before.  He credits social media for the massive growth.  And, thanks to his social media presence, he’s not dependent on Google for 80% of his income.

The lesson is – it pays to diversify your traffic sources.  Free traffic from search engines is great but do you really want to put all of your eggs in one basket?  Even when you play by the rules (or so you think) something can go wrong.  Websites can be removed from Google’s index if they are hacked, if the servers are down too long, and plenty of other reasons.  Again, if you don’t believe me, check out the forums.

If you aren’t currently involved in social media, you should be.  Pick your poison and jump right in.  You may not see any results right away, but the more you learn, the more you interact, the more options you will have in the future.  Social media just might save your ass someday.

Domain Names, Websites and Internet Marketing Strategy

There are two types of people in this world.  Those who have their own websites and those who don’t.

If you don’t have your own website yet, you can change that in about 10 minutes.

If you do have your own website, this is your opportunity to make sure it’s laser-focused on your number one goal, whatever that might be for you.

MARKET RESEARCH

Before I talk about websites, I’m going to assume 2 things.

1st – I’m going to assume that you want to create a website to make money.  If you’re creating a website for yourself, then it doesn’t really matter what you do.

2nd – I’m going to assume you’ve already done your market research.  You know there’s a hungry market out there and you have the best keywords to reach your market.

If you don’t have your keywords yet, you might want to check out this article on choosing keywords.

Otherwise, let’s move on.

DOMAIN NAME

The first thing you need to do is choose your domain name.  There are generally 4 different choices.

AN EXACT MATCH DOMAIN NAME.

If you’re targeting the keyword phrase “Internet Marketing Consultant” because that’s what you do, then the exact match domain name would be “internetmarketingconsultant.com” (which exists, and is awful, by the way).

No more.  No less.  It’s an exact match of the main keyword phrase you’re targeting.

Exact match domains are good for affiliate marketers.  Affiliate marketers typically build small niche websites and sell other people’s products on those pages.

Affiliate niche markets are usually small, so they build lots of websites and don’t want to spend a lot of time on search engine optimization (SEO) for those websites.  That’s the benefit of having an exact match domain, it provides an SEO boost for that keyword phrase.  It won’t magically propel you to the top of search results, but SEO is cumulative and it’s one more signal for the search engine Gods to pick up on.

Obviously, having an exact match domain can give you a boost regardless of whether you’re an affiliate marketer or an internet marketing consultant.

So, what’s the downside to having an exact match domain name?

First, they’re difficult to find.  A lot of the good exact match domain names are already taken.  You could probably find some with low-quality top level domains (TLD), but the low-quality TLD would probably offset any SEO benefit.

A TLD is the extension on the end of your domain – .com, .net, .org.  Those are the 3 best TLD to have and if you buy anything else, it will be a little more difficult to get to the top of search results.  Have people ranked number one with a .info TLD?  Yes.  Would it be easier with a .com?  Yes.

I’ve seen really good case studies that confirm .com, .net, and .org are easier to rank with.  If you’re still skeptical, go to Google, type in any search phrase you want and take a look at the top 10 results.  How many are .com?  My guess is most of them!  How many are .info?  Thought so.

While I’m already off subject here, let’s talk about dashes in your domain name.  Through the strategic use of dashes in the domain name, it’s possible you could kinda sorta get an exact match domain.  My advice is don’t do it.  Here’s why.

Again, go to Google and type in any search phrase.  How many of the top 10 search results have dashes in the domain name?  My guess is not many.  Having dashes in your domain name makes it a little more difficult to rank well in search engine results.

Domains with dashes or hyphens can look spammy and they are hard to communicate to people in the real world.  One dash might be okay.  Two dashes, you’re pushing it.  Three dashes – stop it!

I have a friend that has one dash in his domain name.  Before I put his new email address in my contacts, I constantly forgot where the dash was in his email address because it was three words and 1 dash, or was it two?  Maybe it’s just my memory, but it’s something to consider.

If you want to make things difficult for yourself, then buy a domain name with 4 dashes in it and a .info TLD.  If you want to stack the cards in your favor, ditch the dashes and stick to the best TLD.

Okay, back on track – the downside to having an exact match domain.

When you buy an exact match domain, you are stuck in that niche.  Not that that’s a terrible thing, but if it doesn’t work out, or your business evolves and you want to grow, it might be difficult with that domain.

For example, what if back in the day Apple chose “desktopcomputers.com,” instead of apple.com?  They’d have to make some serious changes as they grew…if they grew.  If you plan on growing a business into different areas, consider that before choosing an exact match domain name.

A MODIFIED KEYWORD DOMAIN

A modified keyword domain name is a domain with a keyword phrase in it and something else.  For example, “losangelesinternetmarketingconsultant.com.”  Whoa, that’s a long ass domain name.

A better example might be superbadinternetmarketing.com.  The keyword phrase is “internet marketing,” so search engines will recognize that, and Superbad is added to the front for a branding effect.

You can use branding and still get the benefit of having the keyword phrase in the domain.  It doesn’t provide the same boost that an exact match domain does, but every little bit helps when it comes to SEO.

If you really want to use a domain with keywords in it, but the exact match is not available, you might want to consider this option.

A BRAND NAME DOMAIN

This doesn’t really need much explanation.  Most major corporations are built on brand names.  Nike isn’t tennisshoes.com.  Sony isn’t electronicequipment.com.  Yet, they managed to succeed somehow.  If you use a brand name for your domain, the only thing you won’t have is the the extra SEO boost that comes with using keywords in the domain.  If you’re building a long-term business, it probably doesn’t matter that much anyway.

YOUR NAME AS THE DOMAIN

Technically, I would say that using your personal name as your domain name is simply a brand name domain.  For example, tonyrobbins.com.  Tony Robbins is the brand.

When you use your own name as the domain, YOU become the brand.  To an extent, that’s true even with a “normal” brand name.  But, when it is your name, it will be much more difficult to sell your website or your business down the road.

It would be nearly impossible for Tony Robbins to sell his business and exit completely.  People expect him to be a part of the company.  He is the brand.

Of course, there are exceptions.  Michael Jackson, Dale Carnegie, or Elvis Presley.  Their estate still sells products but they’re all dead.  If you think you might ever want to sell your business while you’re still alive, think about that before you buy a domain name based on your personal name.

Don’t over-think your domain name.  Make sure your domain matches your business model and choose one you’re comfortable with.  A domain name alone won’t determine whether your website succeeds or fails.  You can succeed with a crappy domain name and you can fail with an awesome domain name.

Think about what you want to accomplish.

Research keywords and domain availability.

Buy your domain name and move on to the next step.

WHERE TO BUY A DOMAIN NAME

If your wondering where to buy your domain and hosting, I would say buy your domain the same time you get your hosting.  Most hosting companies are currently offering free domains for life, or as long as you host it with them.

Go to GoDaddy.com to find out what domains are available, but DON’T buy it from them.  They are more expensive than most places.

The best hosting company I have found (and I have been through a lot) is WestHost.  They have customer support that you can actually talk to.  They have the latest PHP programs.  And, their servers are fast and reliable.

I’m going to do a LEGITIMATE review of hosting companies within the next month, so I’ll update this with a link to the review.  Until then, if you want the best hosting, check out WestHost.

If you already have hosting, but you just want to buy a domain name, you can buy your domain names through 1and1.  They have relatively low prices, an easy control panel for DNS and email forwarding.  Nothing spectacular, but easy, cheap and reliable.

CREATE YOUR WEBSITE

So, now it’s time to build your website, right?  WRONG!

Before you build your website, the best thing you can do is to create your content FIRST.  I’m sure there are people who disagree with me, but this one tip can help save you serious time and money.  Here’s why.

I love cool web design.  I love unique designs.  When I started building websites and messing around with WordPress, I wasted way too much time thinking about the design of my website.  I tried to pick the really cool designs only to discover that the design was not right for the content.

You don’t want to be in a position where you have to alter your content to fit the design of your website.  Content is THE MOST important aspect of your website.  Create your content first THEN find a design that works with your content.

When you create your content first, this helps you do several things.

First, it helps narrow your focus.  The more focused your message is, the more likely it is that your website will attract, retain and convert visitors into customers.  When you have a website design already picked out, you just tend to fill in the spaces.

“I need to put something in this space.  I need to put something there.”

That is NOT how you do it.

You don’t want to JUST fill in spaces.  You want to create an important message for your visitors to see.  Ask yourself, what does my market want?  What am I providing them?  Why should they buy from me?  What do I have to offer?

Figure out what will attract the attention of your visitors.  You have 10 seconds to capture their attention, what can you write?  When you answer this question, THAT is what you need to put on your website front and center, above the fold (before making them scroll down).

When you create content first, you eliminate the waste.  You don’t create content to fill spaces that need to be filled.  You create content because it’s important.  If you want more info on creating content, follow the link.

Once you have your content, figure out the best way to arrange it BEFORE you choose your website design.  In other words, take a look at the content you have and determine what should go where.  Think about it from your visitor’s point of view.  What do they need to see first?  What questions will they have?  How can you best arrange the information to make it easy for visitors to do what you want them to do?

Now you know what’s important.  Now you have content that is valuable, NOT just filler.  Now, you can find a website design that will allow you to display your content the way you want to.

You don’t need to look at every website design.  Quickly scan for designs that will fit with your content.  This will significantly narrow down your search and save you time.  Plus, you’ll have awesome content, which is much more important than a fancy design.

Don’t get me wrong.  Good design is cool and it can help you, just as bad design can hurt you.  But, time after time, studies show that content is much more important.  I would love to spend my time trying to create a perfect, killer website, with the most amazing design ever.  But, sadly, it’s a waste of my time.  Having that killer website won’t make me money.  It’s what I do after I get the website up that will make me money.  The website is just a means to an end.

So with all of that said, NOW is the time to create a professional website that will fit your content.

HOW TO CREATE YOUR WEBSITE

If you can build your own website, then you don’t need any solutions. You know what to do.

If you don’t know how to build a website, here are the resources you need.

I recommend using WordPress to build your websites.  It is super easy, there are a ton of options to customize your website and it also has built in SEO benefits.  WordPress is not just for blogs, you can create any type of website you want.  Even if you have no technical skill at all, it’s simple to install.

There’s nothing wrong with using an HTML website if you can build one with some sort of site-builder program that you have access to.  The biggest problem is that most of the templates look really dated and they’re usually not as easy to customize.  With WordPress, you can change the entire look of your website with a few clicks of the mouse.

If you plan on doing affiliate marketing, this is a no-brainer.  There is an amazing product called Optimize Press that was created specifically for affiliate marketers.  It runs on the WordPress platform and you can use it on an unlimited number of websites.

Here’s the really cool part.  Optimize Press gives you a ridiculous amount of really cool templates for sales pages, squeeze pages, landing pages, product launch pages, membership pages and a blog page.  Seriously, it’s amazing how cool this product is.

You have to see it to really understand how much you get for only $97.  I can’t imagine it will stay at that price for long, but it’s a steal right now.  Just to give you a comparison, you might remember a product launch not too long ago that was for a similar product but with more backend features.  That product was selling for $1,997 plus a significant monthly fee for the backend services.  That product was not built for the WordPress platform and it had all sorts of problems.

Anyway, if you have a need to build affiliate sites, this is the best software I’ve seen, and it’s priced really low.  You can get it here – Optimize Press.

If you want a blog, you have several options.  You can buy Thesis, which is a very flexible theme that allows you to customize a lot of things without knowing how to code.

 

You can always use the free templates that are offered in WordPress, but if you want to make your website stand out and look more professional, it’s probably a good idea to buy a theme or hire a website designer.

ThemeForest has a huge WordPress selection that offers a lot of really cool websites.  They have a lot of different selections and many of the themes are designed for building regular websites, as opposed to blogs.  Remember, look for a theme that will fit with your content.  Not the other way around.

EXECUTION

How long do you think it would take to do all of the steps above and get your website up and running?  Obviously, some people aren’t as technically savvy as others, but getting your website up and running with content should not take you more than a week.  Honestly, I’d be surprised if it took most people more than 3 days.

The most challenging part should be creating your content.  It can be difficult to write compelling content that’s really high-quality.  If you’re creating a lot of content, or very technical content, it could take longer.  But, you can always go back as you learn more and change the content.  The key is to get your site up and start building traffic.

Click here for a few tips on how to get website traffic.

Otherwise, get started now.

 

How to Get Web Traffic to Your Website

Whether you have a brick and mortar business, or a single website online, getting traffic to your website is extremely important. If you don’t have visitors to your website, you can’t make money online. In fact, many internet startups focus on building traffic first, and figure out how to monetize the website later. Facebook and Twitter are two high profile examples. Regardless of which business model you use, here are some methods to get targeted traffic to your website.

GOOD CONTENT

When most people think about getting internet traffic, they think about things they can do outside of their own website. However, you can get traffic solely from creating good content and posting it on your website. Creating high quality content is very important for creating a website that will attract visitors and keep them coming back.

Some things to think about when you create content for your website are keywords, substance and originality. Keywords are necessary so that people can find your information. People type in specific words when they use search engines. In the internet marketing world, those words are called keywords. Use the proper keywords in your content so that people looking for that specific type of information will find your website.

Creating content with substance is another important factor for generating traffic. When I say substance, I mean it has to provide the reader with useable information, not general ramblings about broad concepts and theories. If you’re trying to get visitors to your website, don’t waste their time. Give them information that they can use.

Unless you’ve already developed some type of authority, most people don’t care about your thoughts and opinions. They want facts and examples. Teach people something or do your own experiment on competing theories. By showing them the substance of your study, people will be able to draw their own conclusions about what works and what doesn’t work. Teach people through your actions and experiences, not just your opinions.

Of course, your content should be original and unique. This may be easier said than done, but if you want something that will stand out from the crowd, you need to provide information that visitors can’t get from a million other resources. One good way to do this is through your own experiments.

When you conduct your own experiment, it is unique to you. There are always different opinions and theories in every market. What works better, A or B? If you want to help your visitors and create unique content, set up your own test and and reveal your findings related to A and B. People will love it because it provides substance and it’s unique.

ARTICLE MARKETING

Article marketing is a common marketing strategy and a lot of people like it because it’s free, easy and effective. The way it works is you write a short article, include a link or two to your website at the end of the article. Submit the article to an article directory and the article directory posts it on their website for the world to see.

Once your article is posted online by the article directory, you can get web traffic in a few different ways. One way that article marketing will bring you traffic is from people that come across your article and click on the link at the bottom of the article. The better your article, the more convincing your link bait is, the more people that will click on your link.

Articles that are published on article directory websites can be republished by other website owners. One of the conditions for republication is that they must also include your links at the end of the article. That’s a good thing because your article could be picked up by other websites and you can benefit from their traffic in the same way you can benefit from posting your article on the website directory. Plus, you’ll build more backlinks when other websites publish your article.

Backlinks are links from other websites that link to your website. When you publish an article on an article directory, those links are backlinks, and backlinks help build the strength and authority of your website. The more backlinks you have, the more likely it is that you will appear on the first page of search results for your targeted keyword. Once you get on the first page of search results, you will see a lot of free, targeted traffic – which is the best kind.

SOCIAL MEDIA

There are a lot of people who don’t fully understand social media. Social media is technically any consumer-generated media, such as Facebook, Twitter, and YouTube. The consumers generate the content and the owners of the websites monetize that content. As websites become more innovative, the line between what is social media and what is not social media will continue to confuse people. Either way, you can use social media to your advantage.

Social media is an important part of an internet marketing strategy because it can help you build traffic, just like any other resource. The key thing to remember with social media is it is a SOCIAL medium. The whole point is to use the available tools to interact with other people. When you work on the computer a lot, you tend to forget that there is a real world out there with living human beings and everything. If you want to be successful with social media, do not forget that important fact.

Social media can help you get traffic in many different ways. One way is through backlinks. If you create a Twitter account and you create a YouTube account, you can put your website link on the page and it helps your website build authority. If you create good content, people might see your link and visit your website.

The best thing about social media is that it allows you to interact with other people that have similar interests. If you develop relationships with people in your field, you can share ideas, concepts, theories, etc. You might even find a future business partner, if you’re both on the same wavelength. While building those relationships, you’ll also see some traffic to your websites. Social media is best used as a tool to get to know others and let others get to know you. If you use social media solely as a way to rapidly post links all over the place, you probably won’t get very good results.

EMAIL MARKETING

Email marketing is just as it sounds. You market to people via email. But first, you have to build an email list. The most common way to build an email list is to put a subscriber form on your website, offer something that would be of interest to visitors in exchange for subscribing to your website and when they do subscribe, they’re on your email list. The easiest way to create your subscriber form, build your list and manage all emails automatically, is to use AWeber.

Email marketing is very important when it comes to monetizing your website. If you have a website or business that offers new products on a regular basis, having an email list is very valuable. When your new product is released, you send a properly structured email to your entire list and, when done right, you generate instant sales, every time. This method has been used and proven time after time to work. If you don’t use email marketing as part of your overall internet marketing strategy, you are passing up a big opportunity to increase your revenue.

PAID ADVERTISING

Although free traffic is always better, because the profit margins will be higher, paid advertising can bring you instant traffic. Paid advertising primarily consists of buying advertising. You can buy advertising and show up in search results, or you can buy advertising on specific websites.

One of the easiest ways to get started with paid advertising is through Google AdWords. When I say easy, I mean easy to get started, not easy to make money. An advertisement through Google AdWords can appear on search results pages, or it can appear on relevant web pages that use Google AdSense. The best place to appear is on Google search results, which will likely result in attracting more targeted visitors, and higher conversion rates.

When you use Google AdWords you can choose many different ways to customize your campaign. You can create your ad using the keywords you want to target and you can choose your daily budget, as well as your maximum Cost Per Click (CPC). Every time your ad appears on the Google search results page, it’s called an impression. You don’t pay for impressions, you only pay when someone actually clicks on your link.

The more you’re willing to pay for CPC, the higher you will appear in search results. However, be aware that you can spend a lot of money quickly using Google AdWords. If the clicks aren’t converting into sales, you will lose money very fast. Of course, the key with any paid traffic method is to spend less than you make.

If you don’t want to use Google AdWords, then there are plenty of additional advertising networks. In addition, you can contact individual website owners that you think might be relevant to your target market and ask if you can advertise on their website. Before you do, make sure you verify the website’s traffic numbers, so you can get an idea of what would be a fair price to pay for advertising. Unless you’re simply advertising to brand your company name, don’t spend more than what you would earn per sale, without actually making a sale.

WEB TRAFFIC SUMMARY

If you want to get more web traffic, you are limited only by your imagination. If you start with the methods listed above, you’ll be able to learn, adapt and implement new strategies as you progress. This article really only scratches the surface, but the more action you take, the more you will learn from your results.

Choosing good keywords is crucial for ensuring your success online. If you want to read more about choosing keywords, click the link.

Choosing Keywords : Find Keywords that will Generate Traffic

In the world of internet marketing, there is nothing better than free website traffic. Free website traffic means more sales, and more sales means more revenue. Choosing the right keywords is the best way to generate website traffic. There are many opinions on choosing good keywords, but it’s crucial to learn the basics first.

WHAT IS A KEYWORD?

A keyword is just a technical way of saying search term. When you go to Google and type in “learn internet marketing” that’s a keyword phrase. People in internet marketing call them keywords because that’s what Google calls them, and who is going to argue with Google?

WHY ARE KEYWORDS IMPORTANT?

Keywords are important for two reasons. First, keywords are important because that’s how people find things on the internet. If I want to buy “internet marketing tools,” I go to Google and type in something like “best internet marketing tools.” When the search results come back, I click through the links and find the website that looks the best to me, and maybe I buy a tool. Keywords are how people find products or information that they want on the internet.

Second, keywords are important because search engines rank, or organize, web pages based on relevant keywords. Google wants to provide good, helpful, relevant results for users. They do this through the use of keywords. When Google robots crawl websites, they look for the keywords used on your web pages and they look at keywords used by other websites to link to your web pages (i.e., backlinks).

So, keywords connect users and providers in many different ways, with Google’s help, of course. In most cases, keywords connect buyers and sellers. If I create a website that sells internet marketing tools, then I need to use the proper keywords so people can find me. If I don’t use keywords in all of my online activities, I will significantly decrease my odds of showing up on Google’s first page of search results.

For example, let’s say I have a website that sells a pizza recipe book, and the title of the website is “Tony From The Bronx.” Everyone links to my website using Tony, or Tony From The Bronx, or Tony’s Website. That’s not a good use of keywords because Google will have no way to know that your website is about a pizza recipe book unless you tell them through the use of proper keywords. As a result, it will be much harder to get on Google’s first page of search results because you failed to identify, and use, the right keywords on your website.

THE BEST KEYWORDS

It’s easy to identify which keywords are relevant to your website because Google shares that information with anyone who wants it through the Google Keyword Tool. Among other things, the Google Keyword Tool provides users with keywords, Cost per Click estimates, and traffic estimates.

In addition to finding keywords that are relevant, you need to find keywords that are not extremely competitive. To determine how competitive a keyword is, you need to perform keyword research. Luckily, there are very good tools available to help with your keyword research, both free and paid tools. Ultimately, you want to get a good idea of how difficult it would be to get to the top of Google search results.

The competitiveness of a keyword phrase is very important. It can determine whether it will take you two years to get to the top of Google search results or two weeks to get to the top of Google search results. If you choose poorly, you might be setting yourself up for disappointment.

For example, let’s say you want to start a mortgage company. You build your website and start targeting the term “mortgages.” Unbeknownst to you, there are many companies, with large SEO budgets, competing for that term. They have spent a lot of time, labor and money building the strength of their website so that their website will show up on Google’s first page when someone types in “mortgages.” It would take one individual a long time and a lot of work to outrank those established websites.

On the other hand, you can choose a keyword term that appears to have very little competition, such as “home lending mortgage.” After some moderate work, you might make it to Google’s first page. But, that’s when you realize that only 110 people, worldwide, type in “home lending mortgage” when they search for a home loan. You might get a percentage of that traffic, but it’s certainly not profitable. Even if you rank number one for a phrase, that doesn’t guarantee that it will be profitable.

Of course, the best keyword is one that has low competition and plenty of traffic to make it profitable. In some markets, it can be difficult to find keywords that satisfy those requirements, but they do exist. If you own a main street business and want to market your business online in a competitive market, then you should be prepared for a long, hard road, but it is still very possible to get on Google’s first page.

KEYWORD RESEARCH

Keywords should be researched before you even buy your domain name. Keywords should be used in everything you do, whether that is creating a backlink, or writing a blog post. You need to use keywords properly so you can rank well in the search results. Regardless of how good your website might be, people need to find your website, so you can generate traffic and make sales.

Finding your keywords is the first step of many, but it’s very important to make sure you do it properly so you don’t set yourself up to fail from the very beginning. With hard work, you might be able to rank well for any search term, but you should know what you’re getting into, before you begin.