Google Pagerank, SEO, Traffic and Your Website

I noticed that the Pagerank for Superbad Internet Marketing was recently increased from PR0 to PR1 in the last few days, so I wanted to discuss a few concepts when it comes to Pagerank (PR).

Most people in the world of internet marketing know that PR is a number from 0 to 10 assigned by Google. Some people obsess over the PR of their website and do everything they can to increase it (through SEO).

Google claims that it’s not very important, it’s just an indicator for internal ranking purposes (or something like that). I’m not gonna get into what PR is and all of that, but I do want to take a look at a few specific examples.

If you don’t know how to find the PR for any given website, you can install the Google Toolbar or the SEO Toolbar from SEO Book.  They’re both free.  After you get it installed, the little green bar indicates the PR when you hover your mouse over it.

Pagerank is not an indication of the quality of the website. For example, Harsh Agrawal, a blogger at ShoutMeLoud ran a little experiment.  He set up a WordPress website with no content, other than the title tag and the navigation menu.  He wanted to see if he could increase PR just through commenting on blogs.  It worked.  The blog, with no content, was increased to PR 3 within 7 months, just based on backlinks from comments.

Since the most recent Google PR update (January 2011), his experimental website has decreased from PR3 to PR1, but the case study is still very useful.  I believe he is going to develop the website into something soon, but if you want to see the website he used for the experiment.

Pagerank is not an indication of traffic.  The website in the experiment above had less than 50 visitors per month, so it certainly wasn’t an indication of traffic.  You might think that PR is an indication of number of backlinks.  Well, let’s take a look at another website.

First, let me just say that I don’t know the person associated with this website and I have no connection with them in anyway.  I came across this example in a forum and it kind of surprised me at the time.  This website is a PR3 and it has only 3 incoming links.

One link is from the forum referring to it, so it was a PR 3 before that.  Another link seems to be broken.  The other link is from a PR4 website.  I’m going to link to it here, so that will make it 4 links to the website.

There’s nothing special about that website.  It has 5 very short pages and that’s it.  I don’t imagine it gets very much traffic, if any.  It’s more of a general website for an accounting business in Australia.  One link from a PR4 website brought it up to a PR3.

So, what’s my point?

My point is focus on metrics that are important.  PR is not an indication of traffic, it’s not an indication of number of backlinks, and it’s certainly not an indication of revenue, which is important if you’re running a website to make money.  Spend time on things that you can control and let Google do what they want with their PR system.

Targeted Internet Marketing and Keywords

Targeted internet marketing is all about getting the right visitors to the right place.  In the world of internet marketing, that means finding people that are actually interested in the subject matter of your website and getting them to your website.

Targeted internet marketing starts even before you build your website.  You need to use the same keywords on your website that your potential customers will use to find what they’re looking for.  Typically, when a person wants to find something on the internet, they go to a search engine, such as Google, or Yahoo, type in what they want and the search engine gives them the results.  You want your website to be at the top of those results.  To get to the top, you need to understand search engine optimization, also known as SEO.

SEO starts with keywords.  Keywords are the words that people use to find things on the internet.  For example, if I want to choose a good domain name, I might go to Google and type in the keywords “choosing a domain name.”  If you sell domain names, you need to get your website into the search results by using those keywords in the title of your website, in the heading of your website, and throughout the content on our website.

If you want to optimize your website for search engines, you can use strategic internet marketing methods to accomplish that.  There are things you can do within your website, such as use the keywords in strategic locations, and there are things that you can do outside of your website.  One of the most important methods for SEO outside of your website is to create backlinks.

Backlinks are links on other websites that point back to your own website.  When you have links on other websites, it serves two purposes.  First, since it is a link, people could see the link, click on it and arrive at your website.  The second purpose that backlinks serve is to feed the search engine robots.

Search engine robots scour web pages for content and information.  The more of your links that the robots come across while scanning web pages, the more likely it is that the search engine will think that your web page is important.  When the search engines think your website is important, the higher your website will appear in the search results when someone types in your keywords.  When you use targeted internet marketing, the higher your website appears in the search results, the more visitors you’ll have, and the more revenue you’ll earn.