Internet Marketing Strategies to Keep You Organized

Being successful in internet marketing takes many skills.  One crucial skill is the ability to stay organized.  Good organizational skills are important in any profession but even more so in internet marketing because in many cases, your efforts today don’t always pay off immediately.  It takes discipline to work every day for a month or more, knowing that your work might not bring in revenue for another month or so.

Being organized also means spending time on the things that matter most; things that will bring in revenue.  You can tweak your website for two weeks straight, but that’s not going to generate traffic and you won’t be making any money.  Good organizational skills help internet marketers stay focused and efficient.

PRIORITIZING

One of the many things that contributes to failure in the internet marketing world is the inability to prioritize your tasks on a day to day basis.  It’s so easy to get distracted or overwhelmed by things that are not important, that many people don’t ever get started.  The ones that do get started get discouraged because they measure their success based on the wrong things.  The solution is to prioritize.

I’m a big fan of the Pareto Principle.  The Pareto Principle essentially says that 20% of our actions are responsible for 80% of the results.  If you drop the 80% of things that don’t really matter, you will be much more focused and you will achieve nearly the same results.  In other words, stop checking emails, stop checking accounts, stop tweaking your website design, stop reading and stop worrying about what might happen if it doesn’t work out.

Focus on the things that will actually bring traffic or revenue, before you do anything else.  Finish the most important tasks first.  Dedicate 80%-90% of your time to  those tasks.  If you still have time, then you can spend a little time doing the other things.  For most people starting out in internet marketing, the important things include creating content, writing articles, and getting backlinks.  The majority of your time should be spent on those tasks.  As your business grows, adjust accordingly.

GOALS

Your business goals are very important and should be written down and monitored.  I know everyone has financial goals, but you can’t directly control how much revenue you make.  Because you can’t control it, it’s not always best to measure your immediate success by revenue.  However, you can control the things that will generate revenue, such as words published, articles written, backlinks created, etc.

When you set your goals based on things that you can’t control, you set yourself up for failure.  For example, if you set a goal to earn $1,000.00 per month within 3 months, what happens if you don’t make the $1,000.00?  Then, you realize you failed to achieve your goal, you get discouraged and stop working on your website.

On the other hand, if you set goals based on things that you can control, such as number of quality backlinks, you will be able to see your progress and achieve your goals.  For example, set a goal of creating 60 backlinks by the end of the month.  If you write two articles every day and submit them to various resources, your backlinks will increase the authority of your website, and you will see your website move up in search engine results.

You may not make money right away, but you can see that you are making progress because your backlinks will increase, traffic will slowly start to come your way, your website will creep up in search results, and you can achieve your goals on a regular basis.  Of course, the money will soon follow, but the money is a result of the actions you take.

KEYWORDS

Even though different people have different methods for staying organized, it’s important for everyone to keep track of their keywords.  Keywords are the heart and soul of internet marketing.  If you don’t know how to target the best keywords, check out this article on choosing keywords.

The best way to keep track of your keywords are to keep them in spreadsheets.  If you use the Google Keyword Tool, then you know that you simply export your keyword lists into a spreadsheet format and save it on your hard drive.  Spreadsheets aren’t the only way to track your keywords, but it helps to keep things organized and you can easily sort the results any way you want.

BACKLINKS

It’s also important to keep track of your backlinks.  It’s important so that you know how many backlinks you have linking to every article, web page, or blog post, and it’s important to know what anchor text you used to create that backlink.  Anchor text is the actual words, or text, that you use when creating the link.  The best link is one that uses your keyword phrase to create the link.

Again, spreadsheets are very useful for tracking your backlinks, anchor text and keywords.  Every webpage or blog post you create should target a specific keyword phrase or set of keywords.  That information needs to go in your spreadsheet.  Every backlink you create should be listed under the appropriate web page, along with the anchor text used, whether it’s your url or the keyword phrase.

Don’t make the spreadsheet complicated or you’ll never use it.  Copying and pasting works just fine.  The whole purpose is so you can track the keyword phrases you use and make sure that they’re getting the proper results.  When you find something that works very well, you can go to your spreadsheet and duplicate the process.  If something is not working, you can look at the spreadsheet and determine what the problem might be.

ARTICLES

This may be a no-brainer, but you should keep all of your content and articles saved in a file.  You should keep them in case something goes wrong and you need to reproduce the content or articles.  And, you should keep them so you can use them for future reference and track how much you’ve written.

ANALYTICS

If you are going to succeed in internet marketing, you need to monitor your websites with some sort of analytics program.  Of course, Google offers free analytics tools, including Google Analytics and Google Webmaster Tools.  When you use these tools, in conjunction with the resources above, you will learn from experience.  The more you do, the more you will see what works and what doesn’t work.

If you don’t keep track of your information, and you don’t stay organized, it’s much more likely that you will get discouraged and quit when you don’t see results.  The whole purpose of staying organized and tracking your information is to build a successful business online.  Your spreadsheets and your analytics tools will show you the best direction for your website.  In time, you will be able to quickly determine what it takes to generate traffic for your website and how to monetize that traffic.

STAYING ORGANIZED

Whatever method you use to stay organized, you need to create measurable goals that  are within your control, and prioritize your day to day tasks by working on the most important things first (i.e., things that will create traffic and/or revenue).  Keep your spreadsheets simple or you won’t use them.  It’s better to use something very simple to stay organized rather than not using anything at all.  Stay focused and organized, and you will find success online.