Whether you have a brick and mortar business, or a single website online, getting traffic to your website is extremely important. If you don’t have visitors to your website, you can’t make money online. In fact, many internet startups focus on building traffic first, and figure out how to monetize the website later. Facebook and Twitter are two high profile examples. Regardless of which business model you use, here are some methods to get targeted traffic to your website.

GOOD CONTENT

When most people think about getting internet traffic, they think about things they can do outside of their own website. However, you can get traffic solely from creating good content and posting it on your website. Creating high quality content is very important for creating a website that will attract visitors and keep them coming back.

Some things to think about when you create content for your website are keywords, substance and originality. Keywords are necessary so that people can find your information. People type in specific words when they use search engines. In the internet marketing world, those words are called keywords. Use the proper keywords in your content so that people looking for that specific type of information will find your website.

Creating content with substance is another important factor for generating traffic. When I say substance, I mean it has to provide the reader with useable information, not general ramblings about broad concepts and theories. If you’re trying to get visitors to your website, don’t waste their time. Give them information that they can use.

Unless you’ve already developed some type of authority, most people don’t care about your thoughts and opinions. They want facts and examples. Teach people something or do your own experiment on competing theories. By showing them the substance of your study, people will be able to draw their own conclusions about what works and what doesn’t work. Teach people through your actions and experiences, not just your opinions.

Of course, your content should be original and unique. This may be easier said than done, but if you want something that will stand out from the crowd, you need to provide information that visitors can’t get from a million other resources. One good way to do this is through your own experiments.

When you conduct your own experiment, it is unique to you. There are always different opinions and theories in every market. What works better, A or B? If you want to help your visitors and create unique content, set up your own test and and reveal your findings related to A and B. People will love it because it provides substance and it’s unique.

ARTICLE MARKETING

Article marketing is a common marketing strategy and a lot of people like it because it’s free, easy and effective. The way it works is you write a short article, include a link or two to your website at the end of the article. Submit the article to an article directory and the article directory posts it on their website for the world to see.

Once your article is posted online by the article directory, you can get web traffic in a few different ways. One way that article marketing will bring you traffic is from people that come across your article and click on the link at the bottom of the article. The better your article, the more convincing your link bait is, the more people that will click on your link.

Articles that are published on article directory websites can be republished by other website owners. One of the conditions for republication is that they must also include your links at the end of the article. That’s a good thing because your article could be picked up by other websites and you can benefit from their traffic in the same way you can benefit from posting your article on the website directory. Plus, you’ll build more backlinks when other websites publish your article.

Backlinks are links from other websites that link to your website. When you publish an article on an article directory, those links are backlinks, and backlinks help build the strength and authority of your website. The more backlinks you have, the more likely it is that you will appear on the first page of search results for your targeted keyword. Once you get on the first page of search results, you will see a lot of free, targeted traffic – which is the best kind.

SOCIAL MEDIA

There are a lot of people who don’t fully understand social media. Social media is technically any consumer-generated media, such as Facebook, Twitter, and YouTube. The consumers generate the content and the owners of the websites monetize that content. As websites become more innovative, the line between what is social media and what is not social media will continue to confuse people. Either way, you can use social media to your advantage.

Social media is an important part of an internet marketing strategy because it can help you build traffic, just like any other resource. The key thing to remember with social media is it is a SOCIAL medium. The whole point is to use the available tools to interact with other people. When you work on the computer a lot, you tend to forget that there is a real world out there with living human beings and everything. If you want to be successful with social media, do not forget that important fact.

Social media can help you get traffic in many different ways. One way is through backlinks. If you create a Twitter account and you create a YouTube account, you can put your website link on the page and it helps your website build authority. If you create good content, people might see your link and visit your website.

The best thing about social media is that it allows you to interact with other people that have similar interests. If you develop relationships with people in your field, you can share ideas, concepts, theories, etc. You might even find a future business partner, if you’re both on the same wavelength. While building those relationships, you’ll also see some traffic to your websites. Social media is best used as a tool to get to know others and let others get to know you. If you use social media solely as a way to rapidly post links all over the place, you probably won’t get very good results.

EMAIL MARKETING

Email marketing is just as it sounds. You market to people via email. But first, you have to build an email list. The most common way to build an email list is to put a subscriber form on your website, offer something that would be of interest to visitors in exchange for subscribing to your website and when they do subscribe, they’re on your email list. The easiest way to create your subscriber form, build your list and manage all emails automatically, is to use AWeber.

Email marketing is very important when it comes to monetizing your website. If you have a website or business that offers new products on a regular basis, having an email list is very valuable. When your new product is released, you send a properly structured email to your entire list and, when done right, you generate instant sales, every time. This method has been used and proven time after time to work. If you don’t use email marketing as part of your overall internet marketing strategy, you are passing up a big opportunity to increase your revenue.

PAID ADVERTISING

Although free traffic is always better, because the profit margins will be higher, paid advertising can bring you instant traffic. Paid advertising primarily consists of buying advertising. You can buy advertising and show up in search results, or you can buy advertising on specific websites.

One of the easiest ways to get started with paid advertising is through Google AdWords. When I say easy, I mean easy to get started, not easy to make money. An advertisement through Google AdWords can appear on search results pages, or it can appear on relevant web pages that use Google AdSense. The best place to appear is on Google search results, which will likely result in attracting more targeted visitors, and higher conversion rates.

When you use Google AdWords you can choose many different ways to customize your campaign. You can create your ad using the keywords you want to target and you can choose your daily budget, as well as your maximum Cost Per Click (CPC). Every time your ad appears on the Google search results page, it’s called an impression. You don’t pay for impressions, you only pay when someone actually clicks on your link.

The more you’re willing to pay for CPC, the higher you will appear in search results. However, be aware that you can spend a lot of money quickly using Google AdWords. If the clicks aren’t converting into sales, you will lose money very fast. Of course, the key with any paid traffic method is to spend less than you make.

If you don’t want to use Google AdWords, then there are plenty of additional advertising networks. In addition, you can contact individual website owners that you think might be relevant to your target market and ask if you can advertise on their website. Before you do, make sure you verify the website’s traffic numbers, so you can get an idea of what would be a fair price to pay for advertising. Unless you’re simply advertising to brand your company name, don’t spend more than what you would earn per sale, without actually making a sale.

WEB TRAFFIC SUMMARY

If you want to get more web traffic, you are limited only by your imagination. If you start with the methods listed above, you’ll be able to learn, adapt and implement new strategies as you progress. This article really only scratches the surface, but the more action you take, the more you will learn from your results.

Choosing good keywords is crucial for ensuring your success online. If you want to read more about choosing keywords, click the link.