Google Pagerank, SEO, Traffic and Your Website

I noticed that the Pagerank for Superbad Internet Marketing was recently increased from PR0 to PR1 in the last few days, so I wanted to discuss a few concepts when it comes to Pagerank (PR).

Most people in the world of internet marketing know that PR is a number from 0 to 10 assigned by Google. Some people obsess over the PR of their website and do everything they can to increase it (through SEO).

Google claims that it’s not very important, it’s just an indicator for internal ranking purposes (or something like that). I’m not gonna get into what PR is and all of that, but I do want to take a look at a few specific examples.

If you don’t know how to find the PR for any given website, you can install the Google Toolbar or the SEO Toolbar from SEO Book.  They’re both free.  After you get it installed, the little green bar indicates the PR when you hover your mouse over it.

Pagerank is not an indication of the quality of the website. For example, Harsh Agrawal, a blogger at ShoutMeLoud ran a little experiment.  He set up a WordPress website with no content, other than the title tag and the navigation menu.  He wanted to see if he could increase PR just through commenting on blogs.  It worked.  The blog, with no content, was increased to PR 3 within 7 months, just based on backlinks from comments.

Since the most recent Google PR update (January 2011), his experimental website has decreased from PR3 to PR1, but the case study is still very useful.  I believe he is going to develop the website into something soon, but if you want to see the website he used for the experiment.

Pagerank is not an indication of traffic.  The website in the experiment above had less than 50 visitors per month, so it certainly wasn’t an indication of traffic.  You might think that PR is an indication of number of backlinks.  Well, let’s take a look at another website.

First, let me just say that I don’t know the person associated with this website and I have no connection with them in anyway.  I came across this example in a forum and it kind of surprised me at the time.  This website is a PR3 and it has only 3 incoming links.

One link is from the forum referring to it, so it was a PR 3 before that.  Another link seems to be broken.  The other link is from a PR4 website.  I’m going to link to it here, so that will make it 4 links to the website.

There’s nothing special about that website.  It has 5 very short pages and that’s it.  I don’t imagine it gets very much traffic, if any.  It’s more of a general website for an accounting business in Australia.  One link from a PR4 website brought it up to a PR3.

So, what’s my point?

My point is focus on metrics that are important.  PR is not an indication of traffic, it’s not an indication of number of backlinks, and it’s certainly not an indication of revenue, which is important if you’re running a website to make money.  Spend time on things that you can control and let Google do what they want with their PR system.

Internet Marketing From A to Z in 2,054 Words

The internet marketing process.

No hype. No BS. No onslaught of overwhelming information.

Just substance and a clear, concise explanation.

1. MINDSET

The first thing you need to succeed in internet marketing is the proper mindset. Mindset is how you look at something. It’s your attitude. If you think internet marketing is easy and will bring in tons of cash overnight with no effort whatsoever, you have the wrong mindset and you are setting yourself up for failure.

Internet marketing is a business, plain and simple. Treat it like a business and you just might end up with an income that exceeds your wildest imagination. When you treat it like a business, your goals matter. You get things done. You execute your tasks every single day because the success of your business depends on it.

Treat it like a hobby and you end up procrastinating, easily distracted, and indifferent to whether or not your tasks are completed day after day. There is no sense of urgency. If you don’t execute, you don’t succeed. Simple as that.

It doesn’t matter if your internet marketing venture is part-time or full-time, commit yourself to one year of hard work and long hours. You should see results relatively soon, but expect to work hard if you want to earn more than six figures a year. Don’t expect it to happen overnight.

Understand that you will have to spend some money. It’s a business. Have you ever heard of a business that can generate revenue of $250,000.00, or more, every year with no investment whatsoever? You don’t have to spend a lot, but be prepared to spend money if it will help generate revenue. If you don’t have faith in yourself to earn that money back, you probably won’t.

Get it in your head that you are 100% totally committed to building an online business for at least one year. If you do things right, and you execute every day, you are almost guaranteed to make money online. Not only will you make money, but you will have a very profitable business that generates revenue with very little effort to maintain it. Making it to that point is not easy. Prepare yourself for the journey ahead.

2. LEARN INTERNET MARKETING

Once you have the proper mindset, find a reliable source and learn the basics of internet marketing. Make sure you learn the terminology, the basic tools and the primary resources. Understand the big picture and how all the steps fit together. Once you understand the basics, get to work and learn through experience.

If you come across a sales pitch that sounds too good to be true, it is. Ignore anything that promises results immediately. Ignore anything that requires no effort. In fact, ignore ALL sales pitches and buy products from the PEOPLE that you have learned to trust.

You should constantly be on the lookout for better tools, methods or resources, but success comes from executing day after day, not from any ONE program or resource. A good eBook, guide, tool or program can help you improve your performance and become more efficient but the formula for success remains the same.

If you spend more than a couple weeks learning the basics of internet marketing, you either need a new source, or you’re simply procrastinating. To a certain extent, my assumption will depend on whether you commit yourself full-time or part-time, but the bottom line is, once you understand the process, start executing.

The number one reason people don’t succeed in internet marketing is because they don’t execute day after day after day. Yes, you will probably be slow in the beginning. You might even get stuck. When you get stuck, quickly find a solution and get unstuck.

Don’t try to learn every little detail in advance. You’ll learn more as you gain experience. Don’t be afraid to make mistakes, because you will DEFINITELY make mistakes if you work in internet marketing for any period of time. Mistakes can be good. Learn from them.

Learn the basics of internet marketing. Understand the big picture and how all of the different elements come together. You don’t need to understand everything. You’ll probably still have many questions in your head, but once you understand the internet marketing process, GET TO WORK.

3. GET ORGANIZED

Internet marketing can be overwhelming. There are so many different areas to focus on, it’s hard to decide where to start and what to spend your time on. That’s why it is essential that you get yourself organized to ensure that you don’t waste time.

Prioritize. After you spend a week learning about internet marketing, you need to dedicate 80% – 90% of your time on THE MOST IMPORTANT TASKS FIRST, BEFORE you do anything else. Then and only then, can you tweak your website, read a new internet marketing eBook, or check your statistics. Your time is valuable and you need to do the things that will make you money first. That means anything that will bring you traffic or revenue.

Create a good record keeping system on your computer. When you work in internet marketing, you have tons of content and information to deal with. You need to create a folder system where you can save that information and find it again, quickly. Websites, user names, passwords, account numbers, articles, links, affiliate products, forms, emails, website content and on and on. The documents add up fast, so set up a folder system that works for you.

Track your work. How many pages of content do you have? How many links do you have? Where are the links coming from? What keywords are you targeting with each link? If you don’t have this information, how do you know if you’re making progress? How do you know what needs improvement or where to focus your energy? Create a spreadsheet and keep track of your work.

4. KEYWORD RESEARCH

A keyword, or keyword phrase, is what people type into Google or Bing to find information. If you want to find the best pizza in Chicago, you go to Google, type in “best pizza in chicago” and Google gives you the results. That is a keyword phrase.

Some keywords are ultra-competitive and it would take a lot of money, time and work to get on the first page of search results. Other keywords may have almost no competition BUT no traffic either. Find keywords with low competition AND good traffic.

Choosing keywords also involves market research. Don’t choose keywords for markets where people won’t spend money. Find niches where people are hungry for solutions to their problems and they’re willing to pay for it.

5. SEARCH ENGINE OPTIMIZATION

Search engine optimization (SEO) can be broken down into 2 components. On-page SEO and Off-page SEO. On-page SEO means everything that goes onto your website to help it rank better with search engines. You place your content and your keywords in strategic locations so that it’s optimized for the search engines.

Off-page SEO is everything outside of your website that helps you rank better in search engines. For the most part, off-page SEO refers to backlinks. Backlinks are just links to your site from other sites.

Off-page SEO is much more important than on-page. Spend most of your time with off-page SEO because it will help bring traffic to your website and help you rank better in search engine results. More info on that in the Traffic section.

6. WEB DEVELOPMENT

You need to put up a website if you really want to make money online. Thanks to WordPress, it’s easy. You can create a fully functioning WordPress website with the click of a few buttons. You can use WordPress to build any kind of site. It doesn’t have to be a blog. Get your domain. Get hosting. Put your website up. Get to work on the stuff that will make you money.

If you don’t want to use WordPress, most website hosting companies have software programs that you can use to build websites even if you have no technical skills. Don’t spend too much time building your website. Unless, you’re building the next Facebook or YouTube, this should not take more than 2 days. Spending more than 2 or 3 days building a basic website is not a good use of time. Get it done fast, you can always change it later.

When you create your website you need to put up a subscription form. This is a form that tells people to put in their name and email address to subscribe to your website. They do it because you offer them something they want in exchange for signing up. You want them to do it because email marketing is one of the best and most lucrative methods for making money online.

There are online services that make email marketing very easy. They even have forms already created that you can simply edit and post on your website. The whole process can be automated and is well worth the effort that it takes to get started.

7. TRAFFIC

In the world of internet marketing, traffic means visitors to your website. Without it, you won’t make money online. The best is free traffic. Free traffic comes from backlinks and search engines. Of course, you can always pay for traffic, through advertisements, but you can lose a lot of money if you don’t do it right.

There are tons of ways to get free traffic, including article marketing, social media, press releases, creating blogs, forums, directories and on and on. You get traffic by including a link to your website wherever you post content. That means, you create backlinks wherever you can. The more backlinks you get, the more people that could click on the links and visit your website.

As you create backlinks, you create search engine “authority” or “juice” for your website. As your backlinks grow, you will also start moving up in the search engine results for relevant keywords. Keep creating backlinks until you reach the number 1 spot. Once you get to number 1, start working on related keywords. Don’t be complacent, keep strengthening your websites.

Do something every day that will generate traffic or revenue. Spend 80% – 90% of your time creating content, creating backlinks, getting traffic and monetizing that traffic.

8. MONETIZE

Once you get traffic, you need to monetize that traffic, i.e., make money from it. The best way to make money online is to sell your own information product. You can automate the whole system and you keep 100% of the profits.

Selling affiliate products is another good way to make money online. Choose high quality products, promote that product and when someone buys the product through your link, you get a commission. Easy.

Advertisements, affiliate products, subscriptions, or your own products are all good ways to make money from your website. Find out what works best in your market and implement the methods that bring in the most revenue.

9. ANALYZE

A very important part of internet marketing is analyzing your data. You can use the data to find out what keywords are working and what keywords aren’t working. You can use data to find out how people are finding your website. You can use data to see what products are selling and what products aren’t selling. If you use it properly, data can tell you where to focus your attention and when you need to change directions.

At the start of your IM career, don’t get distracted by your statistics. Analyzing your stats is not a priority task when you’re just starting out. It is important, but, look at your stats only AFTER you spend 80% – 90% of your time on generating traffic.

10. SUMMARY

That’s the basic formula for success in internet marketing. Follow the steps above and it is very likely that you will succeed. As you learn and gain more experience, you will probably deviate from the steps above. That’s good. The formula above is simply a foundation and you are expected to build on that foundation.

Always stay focused on your goals. For most people the goal is to get visitors to a website and convert those visitors into paying customers. You do that by creating backlinks. You do that by helping people find solutions to their problems. You do that by creating the best products or services in your market. You do that by being creative and standing out from the crowd.