Targeted internet marketing is all about getting the right visitors to the right place. In the world of internet marketing, that means finding people that are actually interested in the subject matter of your website and getting them to your website.
Targeted internet marketing starts even before you build your website. You need to use the same keywords on your website that your potential customers will use to find what they’re looking for. Typically, when a person wants to find something on the internet, they go to a search engine, such as Google, or Yahoo, type in what they want and the search engine gives them the results. You want your website to be at the top of those results. To get to the top, you need to understand search engine optimization, also known as SEO.