There’s a lot of discussion in the internet marketing community about choosing domain names. Some people think it’s very important. Some people think your overall marketing strategy is much more important. The truth is they’re both right.
Choosing a domain name should NOT be your first step when you decide to create an online presence. Your first step should be to research the market you’ll be entering and find keywords. Keywords are simply words or phrases that people type into search engines to find what they want.
Let’s look at domain names from 3 different perspectives:
1. Search Engine Optimization
2. Branding
3. The Real World
