I noticed that the Pagerank for Superbad Internet Marketing was recently increased from PR0 to PR1 in the last few days, so I wanted to discuss a few concepts when it comes to Pagerank (PR).

Most people in the world of internet marketing know that PR is a number from 0 to 10 assigned by Google. Some people obsess over the PR of their website and do everything they can to increase it (through SEO).

Google claims that it’s not very important, it’s just an indicator for internal ranking purposes (or something like that). I’m not gonna get into what PR is and all of that, but I do want to take a look at a few specific examples.

If you don’t know how to find the PR for any given website, you can install the Google Toolbar or the SEO Toolbar from SEO Book.  They’re both free.  After you get it installed, the little green bar indicates the PR when you hover your mouse over it.

Pagerank is not an indication of the quality of the website. For example, Harsh Agrawal, a blogger at ShoutMeLoud ran a little experiment.  He set up a WordPress website with no content, other than the title tag and the navigation menu.  He wanted to see if he could increase PR just through commenting on blogs.  It worked.  The blog, with no content, was increased to PR 3 within 7 months, just based on backlinks from comments.

Since the most recent Google PR update (January 2011), his experimental website has decreased from PR3 to PR1, but the case study is still very useful.  I believe he is going to develop the website into something soon, but if you want to see the website he used for the experiment.

Pagerank is not an indication of traffic.  The website in the experiment above had less than 50 visitors per month, so it certainly wasn’t an indication of traffic.  You might think that PR is an indication of number of backlinks.  Well, let’s take a look at another website.

First, let me just say that I don’t know the person associated with this website and I have no connection with them in anyway.  I came across this example in a forum and it kind of surprised me at the time.  This website is a PR3 and it has only 3 incoming links.

One link is from the forum referring to it, so it was a PR 3 before that.  Another link seems to be broken.  The other link is from a PR4 website.  I’m going to link to it here, so that will make it 4 links to the website.

There’s nothing special about that website.  It has 5 very short pages and that’s it.  I don’t imagine it gets very much traffic, if any.  It’s more of a general website for an accounting business in Australia.  One link from a PR4 website brought it up to a PR3.

So, what’s my point?

My point is focus on metrics that are important.  PR is not an indication of traffic, it’s not an indication of number of backlinks, and it’s certainly not an indication of revenue, which is important if you’re running a website to make money.  Spend time on things that you can control and let Google do what they want with their PR system.