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A Bigger Threat Than the FTC?
Running a successful business isn’t just about making money, it’s also about keeping the money you make.
Once you start making money, it’s easy to blow it on unnecessary expenses, bad investments, exotic vacations and expensive toys. But, you can also lose your money by making bad legal decisions.
Most people in the internet marketing world are probably aware of the Federal Trade Commission (FTC). For those who aren’t, the FTC is a government agency given the power to regulate unfair competition and advertising. Not just advertising online, but advertising in any medium.
If you have a business online and you’re not familiar with the FTC, you need to get familiar with them. Especially, these two principles:
Read MoreA Lesson in Public Relations From Kansas Governor Sam Brownback
If you run a business, you know you can’t please all the people all the time.
So, it’s safe to assume that someone, at some time, will trash you or your business online for the whole world to see.
That nasty comment could be a blog post, a review, or perhaps a tweet. The comment itself isn’t nearly as important as how you deal with the comment.
In the case of Governor Sam Brownback, he didn’t do a very good job of dealing with it.
If you haven’t read anything about the “Twitter incident,” you can read about it here.
The short version is that Emma Sullivan, an 18 year old high school senior, sent out a tweet while she was on a field trip to the state Capitol that said -
Read MoreJust made mean comments at gov brownback and told him he sucked, in person #heblowsalot.
Want Big Results? Think Smaller!
Building an online business can be overwhelming.
It takes a lot of work, skill and knowledge to create a profitable online business.
If you manage to successfully build an online business, it can drastically change your life in terms of time and money.
But, to get there, it’s important to think small.
I don’t care if your ultimate goal is to make a million dollars in 1 year or a billion dollars in 10 years, you still need to think small.
Your goals can be as big as you want, but when it comes down to it, your business will succeed or fail based on the small actions you take every day.
Read MoreHow to Install WordPress on 1and1 (Manually) [Video]
Most hosting companies have a 1-click installation for WordPress.
Unfortunately, 1and1 doesn’t. You have to manually install WordPress, as far as I can tell.
Navigating through the 1and1 control panel has always been a challenge for me. That’s why I left them years ago (except for my domain names).
I had an online marketing client that didn’t want to leave 1and1 so I thought I’d make this video for any other people trying to install WordPress on 1and1.
If for some reason, you need to do a manual installation of WordPress on your hosting account, especially on 1and1, here’s how it’s done.
Read MoreThe 3 Hour Work Week
The 4 Hour Work Week by Tim Ferriss showed us that we don’t have to accept the “traditional” life.
Why go to school, get good grades, go to college, get a job you don’t like, work at least 40 hours per week, receive a paycheck every 2 weeks, invest in a 401k, work 5 or 6 days per week for 45 years, take a 2 week vacation every year, retire, take a cruise, sit on your porch for a few years, then die?
Instead, you can start a business, travel while you’re young, outsource work, work remotely, learn new skills, experience different cultures, or just live life on your own terms. Spend your time doing whatever you want.
The 4 Hour Work Week inspired a lot of people but now I give you the 3 Hour Work Week.
Why work 4 hours a week when you can work 3?
Read MoreHow to Succeed
A huge part of success is mindset. Not everyone has the desire to do what it takes to succeed.
Knowing what needs to be done isn’t the same as doing what needs to be done. It takes discipline, dedication and action day after day.
When it comes to the world of internet marketing, this is very true. When you’re trying to build a business online, there’s no one telling you what to do or how to do things. It’s up to you. You make the decisions day after day.
I thought this was a pretty cool video that hammers home the point – How Bad Do You Want It?
How to Get Backlinks – The Ultimate Guide
A backlink is simply a link to your website.
In general, the more backlinks you get to your site, or, more specifically, the pages on your site, the more likely it is that those pages will show up at the top of the search results.
Backlinks have two main purposes:
1. They give you an SEO benefit which will hopefully move your page up in the search engine results – called (SERPS) for search engine results pages.
AND
2.They can drive traffic directly to your site from people who click on the links.
So, if the Wall Street Journal publishes an article and that article links to your website, that’s a backlink. That link should help you in the SERPS – AND you should get traffic directly from the people that read the article and click on the link to your site.
Read MoreInternet Marketing Tools
It can take a lot of time to sift through all the crappy internet marketing tools and resources to find the products, services, resources and tools that are actually worthwhile.
Believe me, I’ve sifted through a LOT of crap.
Fortunately, the cream rises to the top and you end up with a great list of resources that can help you build your online business. So, here’s my list of the best internet marketing resources.
Obviously, there is a subjective element involved when you create a list like this. Not everyone will agree with what I put in and what I left out. If you think something important is missing from this list, let me know, I’ll take another look.
Read MoreKeyword Research
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