Targeted internet marketing is all about getting the right visitors to the right place.  In the world of internet marketing, that means finding people that are actually interested in the subject matter of your website and getting them to your website.

Targeted internet marketing starts even before you build your website.  You need to use the same keywords on your website that your potential customers will use to find what they’re looking for.  Typically, when a person wants to find something on the internet, they go to a search engine, such as Google, or Yahoo, type in what they want and the search engine gives them the results.  You want your website to be at the top of those results.  To get to the top, you need to understand search engine optimization, also known as SEO.

SEO starts with keywords.  Keywords are the words that people use to find things on the internet.  For example, if I want to choose a good domain name, I might go to Google and type in the keywords “choosing a domain name.”  If you sell domain names, you need to get your website into the search results by using those keywords in the title of your website, in the heading of your website, and throughout the content on our website.

If you want to optimize your website for search engines, you can use strategic internet marketing methods to accomplish that.  There are things you can do within your website, such as use the keywords in strategic locations, and there are things that you can do outside of your website.  One of the most important methods for SEO outside of your website is to create backlinks.

Backlinks are links on other websites that point back to your own website.  When you have links on other websites, it serves two purposes.  First, since it is a link, people could see the link, click on it and arrive at your website.  The second purpose that backlinks serve is to feed the search engine robots.

Search engine robots scour web pages for content and information.  The more of your links that the robots come across while scanning web pages, the more likely it is that the search engine will think that your web page is important.  When the search engines think your website is important, the higher your website will appear in the search results when someone types in your keywords.  When you use targeted internet marketing, the higher your website appears in the search results, the more visitors you’ll have, and the more revenue you’ll earn.