Internet Marketing From A to Z in 2,054 Words

The internet marketing process.

No hype. No BS. No onslaught of overwhelming information.

Just substance and a clear, concise explanation.

1. MINDSET

The first thing you need to succeed in internet marketing is the proper mindset. Mindset is how you look at something. It’s your attitude. If you think internet marketing is easy and will bring in tons of cash overnight with no effort whatsoever, you have the wrong mindset and you are setting yourself up for failure.

Internet marketing is a business, plain and simple. Treat it like a business and you just might end up with an income that exceeds your wildest imagination. When you treat it like a business, your goals matter. You get things done. You execute your tasks every single day because the success of your business depends on it.

Treat it like a hobby and you end up procrastinating, easily distracted, and indifferent to whether or not your tasks are completed day after day. There is no sense of urgency. If you don’t execute, you don’t succeed. Simple as that.

It doesn’t matter if your internet marketing venture is part-time or full-time, commit yourself to one year of hard work and long hours. You should see results relatively soon, but expect to work hard if you want to earn more than six figures a year. Don’t expect it to happen overnight.

Understand that you will have to spend some money. It’s a business. Have you ever heard of a business that can generate revenue of $250,000.00, or more, every year with no investment whatsoever? You don’t have to spend a lot, but be prepared to spend money if it will help generate revenue. If you don’t have faith in yourself to earn that money back, you probably won’t.

Get it in your head that you are 100% totally committed to building an online business for at least one year. If you do things right, and you execute every day, you are almost guaranteed to make money online. Not only will you make money, but you will have a very profitable business that generates revenue with very little effort to maintain it. Making it to that point is not easy. Prepare yourself for the journey ahead.

2. LEARN INTERNET MARKETING

Once you have the proper mindset, find a reliable source and learn the basics of internet marketing. Make sure you learn the terminology, the basic tools and the primary resources. Understand the big picture and how all the steps fit together. Once you understand the basics, get to work and learn through experience.

If you come across a sales pitch that sounds too good to be true, it is. Ignore anything that promises results immediately. Ignore anything that requires no effort. In fact, ignore ALL sales pitches and buy products from the PEOPLE that you have learned to trust.

You should constantly be on the lookout for better tools, methods or resources, but success comes from executing day after day, not from any ONE program or resource. A good eBook, guide, tool or program can help you improve your performance and become more efficient but the formula for success remains the same.

If you spend more than a couple weeks learning the basics of internet marketing, you either need a new source, or you’re simply procrastinating. To a certain extent, my assumption will depend on whether you commit yourself full-time or part-time, but the bottom line is, once you understand the process, start executing.

The number one reason people don’t succeed in internet marketing is because they don’t execute day after day after day. Yes, you will probably be slow in the beginning. You might even get stuck. When you get stuck, quickly find a solution and get unstuck.

Don’t try to learn every little detail in advance. You’ll learn more as you gain experience. Don’t be afraid to make mistakes, because you will DEFINITELY make mistakes if you work in internet marketing for any period of time. Mistakes can be good. Learn from them.

Learn the basics of internet marketing. Understand the big picture and how all of the different elements come together. You don’t need to understand everything. You’ll probably still have many questions in your head, but once you understand the internet marketing process, GET TO WORK.

3. GET ORGANIZED

Internet marketing can be overwhelming. There are so many different areas to focus on, it’s hard to decide where to start and what to spend your time on. That’s why it is essential that you get yourself organized to ensure that you don’t waste time.

Prioritize. After you spend a week learning about internet marketing, you need to dedicate 80% – 90% of your time on THE MOST IMPORTANT TASKS FIRST, BEFORE you do anything else. Then and only then, can you tweak your website, read a new internet marketing eBook, or check your statistics. Your time is valuable and you need to do the things that will make you money first. That means anything that will bring you traffic or revenue.

Create a good record keeping system on your computer. When you work in internet marketing, you have tons of content and information to deal with. You need to create a folder system where you can save that information and find it again, quickly. Websites, user names, passwords, account numbers, articles, links, affiliate products, forms, emails, website content and on and on. The documents add up fast, so set up a folder system that works for you.

Track your work. How many pages of content do you have? How many links do you have? Where are the links coming from? What keywords are you targeting with each link? If you don’t have this information, how do you know if you’re making progress? How do you know what needs improvement or where to focus your energy? Create a spreadsheet and keep track of your work.

4. KEYWORD RESEARCH

A keyword, or keyword phrase, is what people type into Google or Bing to find information. If you want to find the best pizza in Chicago, you go to Google, type in “best pizza in chicago” and Google gives you the results. That is a keyword phrase.

Some keywords are ultra-competitive and it would take a lot of money, time and work to get on the first page of search results. Other keywords may have almost no competition BUT no traffic either. Find keywords with low competition AND good traffic.

Choosing keywords also involves market research. Don’t choose keywords for markets where people won’t spend money. Find niches where people are hungry for solutions to their problems and they’re willing to pay for it.

5. SEARCH ENGINE OPTIMIZATION

Search engine optimization (SEO) can be broken down into 2 components. On-page SEO and Off-page SEO. On-page SEO means everything that goes onto your website to help it rank better with search engines. You place your content and your keywords in strategic locations so that it’s optimized for the search engines.

Off-page SEO is everything outside of your website that helps you rank better in search engines. For the most part, off-page SEO refers to backlinks. Backlinks are just links to your site from other sites.

Off-page SEO is much more important than on-page. Spend most of your time with off-page SEO because it will help bring traffic to your website and help you rank better in search engine results. More info on that in the Traffic section.

6. WEB DEVELOPMENT

You need to put up a website if you really want to make money online. Thanks to WordPress, it’s easy. You can create a fully functioning WordPress website with the click of a few buttons. You can use WordPress to build any kind of site. It doesn’t have to be a blog. Get your domain. Get hosting. Put your website up. Get to work on the stuff that will make you money.

If you don’t want to use WordPress, most website hosting companies have software programs that you can use to build websites even if you have no technical skills. Don’t spend too much time building your website. Unless, you’re building the next Facebook or YouTube, this should not take more than 2 days. Spending more than 2 or 3 days building a basic website is not a good use of time. Get it done fast, you can always change it later.

When you create your website you need to put up a subscription form. This is a form that tells people to put in their name and email address to subscribe to your website. They do it because you offer them something they want in exchange for signing up. You want them to do it because email marketing is one of the best and most lucrative methods for making money online.

There are online services that make email marketing very easy. They even have forms already created that you can simply edit and post on your website. The whole process can be automated and is well worth the effort that it takes to get started.

7. TRAFFIC

In the world of internet marketing, traffic means visitors to your website. Without it, you won’t make money online. The best is free traffic. Free traffic comes from backlinks and search engines. Of course, you can always pay for traffic, through advertisements, but you can lose a lot of money if you don’t do it right.

There are tons of ways to get free traffic, including article marketing, social media, press releases, creating blogs, forums, directories and on and on. You get traffic by including a link to your website wherever you post content. That means, you create backlinks wherever you can. The more backlinks you get, the more people that could click on the links and visit your website.

As you create backlinks, you create search engine “authority” or “juice” for your website. As your backlinks grow, you will also start moving up in the search engine results for relevant keywords. Keep creating backlinks until you reach the number 1 spot. Once you get to number 1, start working on related keywords. Don’t be complacent, keep strengthening your websites.

Do something every day that will generate traffic or revenue. Spend 80% – 90% of your time creating content, creating backlinks, getting traffic and monetizing that traffic.

8. MONETIZE

Once you get traffic, you need to monetize that traffic, i.e., make money from it. The best way to make money online is to sell your own information product. You can automate the whole system and you keep 100% of the profits.

Selling affiliate products is another good way to make money online. Choose high quality products, promote that product and when someone buys the product through your link, you get a commission. Easy.

Advertisements, affiliate products, subscriptions, or your own products are all good ways to make money from your website. Find out what works best in your market and implement the methods that bring in the most revenue.

9. ANALYZE

A very important part of internet marketing is analyzing your data. You can use the data to find out what keywords are working and what keywords aren’t working. You can use data to find out how people are finding your website. You can use data to see what products are selling and what products aren’t selling. If you use it properly, data can tell you where to focus your attention and when you need to change directions.

At the start of your IM career, don’t get distracted by your statistics. Analyzing your stats is not a priority task when you’re just starting out. It is important, but, look at your stats only AFTER you spend 80% – 90% of your time on generating traffic.

10. SUMMARY

That’s the basic formula for success in internet marketing. Follow the steps above and it is very likely that you will succeed. As you learn and gain more experience, you will probably deviate from the steps above. That’s good. The formula above is simply a foundation and you are expected to build on that foundation.

Always stay focused on your goals. For most people the goal is to get visitors to a website and convert those visitors into paying customers. You do that by creating backlinks. You do that by helping people find solutions to their problems. You do that by creating the best products or services in your market. You do that by being creative and standing out from the crowd.

Internet Marketing Tools

It can take a lot of time to sift through all the crappy internet marketing tools and resources to find the products, services, resources and tools that are actually worthwhile.

Believe me, I’ve sifted through a LOT of crap.

Fortunately, the cream rises to the top and you end up with a great list of resources that can help you build your online business. So, here’s my list of the best internet marketing resources.

Obviously, there is a subjective element involved when you create a list like this. Not everyone will agree with what I put in and what I left out. If you think something important is missing from this list, let me know, I’ll take another look.

But, try to think about this from an OBJECTIVE point of view. Just because you had a bad experience with Liquid Web doesn’t change the fact that a lot of people have great experiences with them.

For example, my experience with Hostgator was terrible. But, I know a ton of people that have never had any problems. So, from an objective point of view, I put them on the list.

This list can save you a LOT of time. I still recommend that you do your own research but at least you don’t have to start from scratch. I tried to create a list of the best tools and resources available, NOT a list of EVERY resource available.

There are a few affiliate links on this list, (the ones without the http in front) which means I get a commission if you buy the product after clicking on my link.  If I’m lucky, it might be enough to buy a Long Island Iced Tea.  If you want good karma, buy through my affiliate links.  If not, life will go on for both of us. ; )

I tried to keep this list short but there are a lot of useful tools and resources in the world of internet marketing. Use what you have an immediate need for and forget about the rest (until you have another immediate need, of course).

Cheers!

Internet Marketing Tools

It can take a lot of time to sift through all the crappy internet marketing tools and resources to find the products, services, resources and tools that are actually worthwhile.

Believe me, I’ve sifted through a LOT of crap.

Fortunately, the cream rises to the top and you end up with a great list of resources that can help you build your online business. So, here’s my list of the best internet marketing resources.

Obviously, there is a subjective element involved when you create a list like this. Not everyone will agree with what I put in and what I left out. If you think something important is missing from this list, let me know, I’ll take another look.

But, try to think about this from an OBJECTIVE point of view. Just because you had a bad experience with Liquid Web doesn’t change the fact that a lot of people have great experiences with them.

For example, my experience with Hostgator was terrible. But, I know a ton of people that have never had any problems. So, from an objective point of view, I put them on the list.

This list can save you a LOT of time. I still recommend that you do your own research but at least you don’t have to start from scratch. I tried to create a list of the best tools and resources available, NOT a list of EVERY resource available.

There are a few affiliate links on this list, (the ones without the http in front) which means I get a commission if you buy the product after clicking on my link.  If I’m lucky, it might be enough to buy a Long Island Iced Tea.  If you want good karma, buy through my affiliate links.  If not, life will go on for both of us. ; )

I tried to keep this list short but there are a lot of useful tools and resources in the world of internet marketing. Use what you have an immediate need for and forget about the rest (until you have another immediate need, of course).

Cheers!

DOMAIN NAMES

http://www.networksolutions.com
http://www.namecheap.com
http://www.domain.com
http://www.moniker.com

WEB HOSTING

HostGator
WestHost
DreamHost
Bluehost

http://www.rackspace.com
http://www.liquidweb.com
http://mediatemple.net
http://vps.net

WEBSITE DEVELOPMENT

Optimize Press
Thesis Theme
Woo Themes
Theme Forest
Elegant Themes

http://getpremise.com
http://wordpress.com
http://wordpress.org

http://getfirebug.com
http://fireftp.mozdev.org
http://filezilla-project.org
http://pagespeed.googlelabs.com
http://www.downforeveryoneorjustme.com

GRAPHIC DESIGN

http://webtreats.mysitemyway.com
http://graphicriver.net
http://99designs.com
http://cgtextures.com

KEYWORD/SEO/RESEARCH

Market Samurai
Keyword Academy
http://www.micronichefinder.com/

http://tools.seobook.com
https://www.wordtracker.com
http://www.seomoz.org
http://www.semrush.com
http://www.opensiteexplorer.org

http://www.majesticseo.com
http://siteexplorer.search.yahoo.com
http://raventools.com

Home


http://www.quantcast.com
http://www.omniture.com

http://www.alexa.com
http://www.domaintools.com
http://spyonweb.com

SEO TOOLS

http://www.mozilla.com
http://tools.seobook.com
http://www.seomoz.org

http://www.opensiteexplorer.org
http://www.majesticseo.com
http://www.semrush.com

http://www.hubspot.com
http://raventools.com
http://scribeseo.com
http://www.quirk.biz/searchstatus
http://scroogle.org

ANALYTICS

http://www.google.com/analytics
http://www.google.com/webmasters/tools
http://www.bing.com/toolbox/webmasters
http://getclicky.com
http://raventools.com

Home Page – PRIMARY

http://www.google.com/websiteoptimizer
http://www.google.com/alerts
http://www.radian6.com
http://www.geckoboard.com
http://www.crazyegg.com

VIDEO RESOURCES

Easy Video Player
ScreenFlow
http://www.youtube.com
http://flowplayer.org
http://www.longtailvideo.com/players

http://www.techsmith.com/camtasia
http://www.screenr.com
http://www.skype.com
http://www.gotomeeting.com
http://www.techsmith.com/jing
http://www.ecamm.com

http://screencast.com
http://www.ustream.tv
http://www.livestream.com

Home

http://animoto.com
http://www.xtranormal.com

EMAIL MARKETING

Aweber
Mail Chimp
Popup Domination
http://pippity.com

http://www.getresponse.com
http://www.icontact.com
http://www.constantcontact.com
http://www.infusionsoft.com

SOCIAL MEDIA TOOLS

http://hootsuite.com

TweetAdder: Twitter Users’ #1 Effective Automated Twitter Management and Follower Building Tool Source


http://onlywire.com
http://bookmarkingdemon.com

http://northsocial.com

Home


http://www.radian6.com

MEMBERSHIP SOFTWARE

Digital Access Pass

WishList Member – Membership Software –


http://www.amember.com
http://www.idevspot.com/iSubscribe.php

SHOPPING CARTS/PAYMENT PROCESSORS

https://www.paypal.com
http://www.1shoppingcart.com
http://www.e-junkie.com

Store *

http://www.shopify.com
http://www.powerpay.biz
http://www.cashie.biz
http://www.wazala.com

https://www.dwolla.com
https://www.wepay.com
https://stripe.com
http://checkout.google.com
https://payments.amazon.com

OUTSOURCING

http://www.elance.com
http://www.odesk.com

Virtual Staff Finder – Virtual Assistant Match-Making for Busy Entrepreneurs


http://zirtual.com
http://outsourcetothephilippines.com

ADVERTISING NETWORKS

https://www.google.com/adsense
http://www.facebook.com/advertising
http://buysellads.com
http://chitika.com
http://www.kontera.com

AFFILIATE PRODUCTS

Store *


http://www.cj.com
http://www.shareasale.com
http://www.e-junkie.com
http://paydotcom.com
http://clickbooth.com

AFFILIATE MANAGEMENT

Digital Access Pass

Home


http://www.e-junkie.com

Store *


http://www.infusionsoft.com

BUY AND SELL WEBSITES

https://flippa.com
http://www.websitebroker.com
http://marketplace.digitalpoint.com

Home | Buy Sell Website

INTERNET MARKETING EVENTS

http://www.blogworldexpo.com
http://searchmarketingexpo.com

Home


http://pubcon.com
http://www.affiliatesummit.com

STOCK PHOTOS

http://www.sxc.hu
http://www.istockphoto.com
http://www.shutterstock.com
http://www.flickr.com
http://fotolia.com

FORUM SOFTWARE

bbPress


http://www.vbulletin.com
http://www.invisionpower.com
http://www.phpbb.com
http://www.wowbb.com

ORGANIZATION TOOLS

http://37signals.com
http://evernote.com
http://www.toodledo.com
http://www.dropbox.com
http://docs.google.com
http://www.google.com/sites

ONLINE STORAGE

http://aws.amazon.com/s3
http://www.sslpic.com

MANUFACTURING RESOURCES

http://www.alibaba.com
http://www.globalsources.com
http://www.thomasnet.com
http://www.cantonfair.com

ODD JOBS

http://www.fiverr.com
https://www.mturk.com

SURVEY TOOLS

http://polldaddy.com
http://www.surveymonkey.com

ONLINE WHITEBOARDS

http://dabbleboard.com
http://skrbl.com
http://www.scriblink.com

Ezine Articles Marketing Directory – The Forgotten Tool for Niche Research

Most people involved in the internet marketing world know that article marketing is important for making money online with a website.  But, most people forget that article marketing directories are also good for conducting niche research.

Let’s take a look at ezinearticles.com.  Ezine Articles is one of the strongest article directories on the internet and it also has some of the most powerful tools for performing niche research.

The whole purpose of article marketing is to help your website rank higher in organic search results.  That means, you want to get as high as possible in Google search results, preferably number one.  So, before you waste your time in a market that is completely saturated, do a little research with Ezine Articles.

The first thing you want to do is to go to ezinearticles.com.  You’ll notice on the first page that there is a list of categories.  When you click on a category, it breaks the categories down into more categories.  Choose whatever category you want and click.

Once you get to a category, you will find a link at the top of the page, just beneath the header, for “Top Authors” in that category.  Click on the “Top Authors” and it will bring you to a list of the top authors.

This list is full of information you can use.  First, it tells you exactly how many articles the top person in that category has written.  That’s a good indication of how competitive the market is.

Second, it provides a list of all the articles that person wrote.  A simple glance down the list will show you what keywords the person is using and what the person is writing about.  You can click on the article and look at the structure of those articles.  Check out the resources box to see how they structure their links, and what anchor text they’re using.

You can also see how they are making money in their niche by clicking through to their website.  Some niches might be better for AdSense, some might be better suited for CPA.  Investigate the authors and their websites to see how they’re making money from their articles.

If you’re already working in a specific market and you have published articles on Ezine, don’t forget that you can use the author tools to get more keyword ideas for more articles.

Once you log in to your Ezine account, go to “Author Tools” and click on “View My Article Reports.”  If you have multiple authors, you need to click on an author.  This will bring you to the screen where you can click on the number in the “Views” column for more detailed information.

You will arrive at a screen with a chart showing you how many monthly views the article has.  Above the chart, is “Traffic Search Terms.”  Click it and you will be brought to a page that displays the keywords that were used to find your article.  If you see a keyword phrase that is not used expressly in your current article title, you might want to write an article using those specific keywords.

Ezine articles provides authors with a lot of tools to help refine their internet marketing efforts.  Use the tools to make adjustments where necessary and ultimately increase your online success.