Internet Marketing Strategies to Keep You Organized

Being successful in internet marketing takes many skills.  One crucial skill is the ability to stay organized.  Good organizational skills are important in any profession but even more so in internet marketing because in many cases, your efforts today don’t always pay off immediately.  It takes discipline to work every day for a month or more, knowing that your work might not bring in revenue for another month or so.

Being organized also means spending time on the things that matter most; things that will bring in revenue.  You can tweak your website for two weeks straight, but that’s not going to generate traffic and you won’t be making any money.  Good organizational skills help internet marketers stay focused and efficient.

PRIORITIZING

One of the many things that contributes to failure in the internet marketing world is the inability to prioritize your tasks on a day to day basis.  It’s so easy to get distracted or overwhelmed by things that are not important, that many people don’t ever get started.  The ones that do get started get discouraged because they measure their success based on the wrong things.  The solution is to prioritize.

I’m a big fan of the Pareto Principle.  The Pareto Principle essentially says that 20% of our actions are responsible for 80% of the results.  If you drop the 80% of things that don’t really matter, you will be much more focused and you will achieve nearly the same results.  In other words, stop checking emails, stop checking accounts, stop tweaking your website design, stop reading and stop worrying about what might happen if it doesn’t work out.

Focus on the things that will actually bring traffic or revenue, before you do anything else.  Finish the most important tasks first.  Dedicate 80%-90% of your time to  those tasks.  If you still have time, then you can spend a little time doing the other things.  For most people starting out in internet marketing, the important things include creating content, writing articles, and getting backlinks.  The majority of your time should be spent on those tasks.  As your business grows, adjust accordingly.

GOALS

Your business goals are very important and should be written down and monitored.  I know everyone has financial goals, but you can’t directly control how much revenue you make.  Because you can’t control it, it’s not always best to measure your immediate success by revenue.  However, you can control the things that will generate revenue, such as words published, articles written, backlinks created, etc.

When you set your goals based on things that you can’t control, you set yourself up for failure.  For example, if you set a goal to earn $1,000.00 per month within 3 months, what happens if you don’t make the $1,000.00?  Then, you realize you failed to achieve your goal, you get discouraged and stop working on your website.

On the other hand, if you set goals based on things that you can control, such as number of quality backlinks, you will be able to see your progress and achieve your goals.  For example, set a goal of creating 60 backlinks by the end of the month.  If you write two articles every day and submit them to various resources, your backlinks will increase the authority of your website, and you will see your website move up in search engine results.

You may not make money right away, but you can see that you are making progress because your backlinks will increase, traffic will slowly start to come your way, your website will creep up in search results, and you can achieve your goals on a regular basis.  Of course, the money will soon follow, but the money is a result of the actions you take.

KEYWORDS

Even though different people have different methods for staying organized, it’s important for everyone to keep track of their keywords.  Keywords are the heart and soul of internet marketing.  If you don’t know how to target the best keywords, check out this article on choosing keywords.

The best way to keep track of your keywords are to keep them in spreadsheets.  If you use the Google Keyword Tool, then you know that you simply export your keyword lists into a spreadsheet format and save it on your hard drive.  Spreadsheets aren’t the only way to track your keywords, but it helps to keep things organized and you can easily sort the results any way you want.

BACKLINKS

It’s also important to keep track of your backlinks.  It’s important so that you know how many backlinks you have linking to every article, web page, or blog post, and it’s important to know what anchor text you used to create that backlink.  Anchor text is the actual words, or text, that you use when creating the link.  The best link is one that uses your keyword phrase to create the link.

Again, spreadsheets are very useful for tracking your backlinks, anchor text and keywords.  Every webpage or blog post you create should target a specific keyword phrase or set of keywords.  That information needs to go in your spreadsheet.  Every backlink you create should be listed under the appropriate web page, along with the anchor text used, whether it’s your url or the keyword phrase.

Don’t make the spreadsheet complicated or you’ll never use it.  Copying and pasting works just fine.  The whole purpose is so you can track the keyword phrases you use and make sure that they’re getting the proper results.  When you find something that works very well, you can go to your spreadsheet and duplicate the process.  If something is not working, you can look at the spreadsheet and determine what the problem might be.

ARTICLES

This may be a no-brainer, but you should keep all of your content and articles saved in a file.  You should keep them in case something goes wrong and you need to reproduce the content or articles.  And, you should keep them so you can use them for future reference and track how much you’ve written.

ANALYTICS

If you are going to succeed in internet marketing, you need to monitor your websites with some sort of analytics program.  Of course, Google offers free analytics tools, including Google Analytics and Google Webmaster Tools.  When you use these tools, in conjunction with the resources above, you will learn from experience.  The more you do, the more you will see what works and what doesn’t work.

If you don’t keep track of your information, and you don’t stay organized, it’s much more likely that you will get discouraged and quit when you don’t see results.  The whole purpose of staying organized and tracking your information is to build a successful business online.  Your spreadsheets and your analytics tools will show you the best direction for your website.  In time, you will be able to quickly determine what it takes to generate traffic for your website and how to monetize that traffic.

STAYING ORGANIZED

Whatever method you use to stay organized, you need to create measurable goals that  are within your control, and prioritize your day to day tasks by working on the most important things first (i.e., things that will create traffic and/or revenue).  Keep your spreadsheets simple or you won’t use them.  It’s better to use something very simple to stay organized rather than not using anything at all.  Stay focused and organized, and you will find success online.

Learn Internet Marketing and Make Money Online Fast

If you want to make money online, you need to understand the basics of internet marketing. You need to build a strong foundation. There are a lot of different elements involved in internet marketing and if you want to succeed, learn the basics first. To help you see the big picture, here is a brief guide outlining the process of how to make money online.

EDUCATE YOURSELF

You need to learn the fundamentals of internet marketing before you get started. Keep in mind that learning will be an ongoing responsibility as long as you’re involved in internet marketing. It’s no different than any other profession when it comes to learning. If you want to be good at something, you need to stay on top of the latest trends, techniques and methods.

If you learn the fundamentals in the very beginning, you’ll be much more likely to succeed. Of course, you could always learn the hard way, by trial and error, but if you want to make money sooner rather than later, you should build a strong foundation to work from. If you want to try new things and experiment after you’ve built a strong foundation, then you can do that. But, no matter what, you will always be able to fall back on the techniques that you know will work.

One thing you need to be aware of is that you can spend too much time learning in the beginning.  There is a lot of information available to learn internet marketing.  That flow of information will never end.  There is always a new product claiming to be the best product in the world that will solve all of your problems and create instant wealth with no effort.  Don’t believe the hype and don’t get stuck in a pattern of constantly learning instead of doing.

Once you have a good understanding of how things work, then take action.

Three learning resources you might want to check out.

ADOPT THE PROPER MINDSET

If you want to make money online, treat it like a business. Too many people treat their online venture like it’s just a hobby. When you treat it like a hobby, it’s much easier to skip the work, or complete your tasks when you want to. There’s no sense of urgency.

Internet marketing requires that you accomplish your tasks on a regular basis. If you don’t take the proper action daily, you won’t get the results that you want. That’s why you need to understand that your online venture is a business, and it is CRUCIAL to your success to do the work every day, whether you feel like it or not. If you do, you can create a steady stream of income for the rest of your life.

GET ORGANIZED

This step can really make or break you. So many people become overwhelmed when they first get into internet marketing because there is a ton of information available, and there are a lot of different opinions on what is the best way to apply that information. That’s why you need to get organized and focus on the things that will start earning you revenue.

Good organization helps you stay focused. You need to create a good system to keep track of all of your information, such as websites, website hosts, affiliate links, email addresses, products, resources, articles, links, passwords, lists, advertisements and much more.  In addition, you need to keep track of your keywords and your backlinks. Spreadsheets are a very effective way of tracking this information.

It’s important to keep track of this information so you can analyze the information and improve the effectiveness of your campaigns, and it’s important to measure your results. But, be sure to spend 80% to 90% of your time on tasks that will generate revenue.  When you complete those tasks for the day, that’s when you can learn, read, analyze your stats, or tweak your website.  Make sure you complete your most important tasks first.

CHOOSE GOOD KEYWORDS

Keywords are words, or phrases, that people type into search engines to find relevant information. Choosing the right keyword can mean the difference between getting on Google’s first page of search results in a month versus a year. There is a big difference between keywords and the amount of work required to get on the first page of Google for competitive keywords and keywords that are not so competitive.

The importance of keywords doesn’t end when you choose the keywords you want to target. Every post you make, every article you write, every link you make should be based on keywords. If you are not using keywords properly, then there is no point in creating any content at all. Everything you do should be based on proper keywords with the ultimate goal of strengthening your websites and bringing in traffic.  For finding good keywords, go straight to the source – Google Keyword Tool.

SEARCH ENGINE OPTIMIZATION

Search engine optimization (SEO) and keywords go hand in hand. SEO is really the strategic use of keywords to improve your website’s chances of appearing on the first page of search results for relevant keywords. When you appear at the top of search results, you get free traffic, and free traffic can generate lots of revenue.

You can break down SEO into “on-page optimization” (what goes on your website) and “off-page optimization” (everything outside of your website). Off-page optimization is much more important and consists of primarily backlinks and other methods for generating traffic. Once you create your website, the majority of your time should be spent on methods for generating traffic and promoting your website using proper SEO techniques.

WEB DEVELOPMENT

After you’ve chosen your keywords and you have a good understanding of SEO, then it’s time to put up your website and start building backlinks. Choose a domain name with your keyword in it, if possible. Use your keyword as the title of your website, if it makes sense to do so. Create high-quality, interesting content for your website and start building backlinks.

If you don’t have any web developer skills, it doesn’t matter. Use WordPress to build your website. WordPress is better for SEO than a static website and it’s so simple to install, customize and maintain, that anyone can do it.  If you don’t want a blog format, that’s okay too. You can use a static page as your home page and create a single page or multi-page website.  This step should be pretty quick, depending on what type of website your building,

Creating high-quality content will take much more time than installing and setting up the website. Check out this video tutorial, if you want to learn how to install WordPress.

If you need to get a domain name and website host, check out the links below.

 

GET TRAFFIC

This is the step where most people trying to make money online fail. Getting traffic can be a challenge, especially if you’re targeting very competitive keywords. You have to understand that billions of dollars in sales are generated through the internet every year. When you have that much money at stake, there are companies willing to pay teams of employees to help them rank number one for specific keywords. Choose the keywords that are best suited for achieving your goals, while considering the competition.

There are lots of different methods for building traffic. One of the most common methods is to build backlinks by writing articles and publishing them on article directory websites. This method can generate traffic from people who click on your link at the end of the article, and it can increase your chances of appearing in search results by strengthening the authority of your website, in the eyes of Google.

In addition to article marketing, you can promote your website from email marketing. Email marketing is developing a list of subscribers that are interested in the topic of your website and then emailing them helpful information, offers, or newsletters from time to time. Having an email list is a very important internet marketing tool that can increase your revenue significantly over time.  If you want to develop an email marketing campaign, and automate the whole process, check out AWeber.  AWeber is one of the top providers of email marketing services.

When it comes to generating traffic, you are limited only by your imagination. Many people use social media, forums, blogs, hubspots. squidoo, ehow, and many other sources for building backlinks and trying to promote their websites. When you reach this stage in the internet marketing process, you need to spend 80% to 90% of your time on creating content and building backlinks. If you don’t have time, then pay someone to do it for you. Just make sure it gets completed every single day.

MONETIZE YOUR WEBSITE

Traffic is only good for an internet business if you can make money from that traffic. That’s where monetization comes in. Depending on your business model, there are numerous ways to make money from your website.
One of the easiest ways to make money online fast is through Google AdSense. Google AdSense is the advertising system developed by Google. You simply sign up, copy some code, and paste it where you want it to appear on your website. The ads are automatically generated to match the content on your website. Every time someone clicks on an ad, you earn money. AdSense is easy to use, but it’s not always the most lucrative way to earn money from your website.

Another way to make money online is to sell affiliate products. Affiliate products are products that you promote, but someone else has created. When a sale is made, through your website or affiliate link, you receive a commission. Affiliate products can be information products, such as eBooks, or physical products from Amazon or eBay.

Of course, the best way to make money online is to create your own product. When you sell a product that you created, you get 100% of the revenue. In addition, you can make your product available to other people (affiliates) and have them promote your product too.  Of course, you will have to pay them a commission, but consider it money that you wouldn’t have had in the first place.

SUMMARY

Internet Marketing can be lucrative but not if you don’t understand the basics. That’s why I always stress the importance of learning the fundamentals. You can always try new things to improve your websites and your business, but when you have the fundamentals to fall back on, it makes the process much easier. If you don’t understand the basics, you are setting yourself up for disappointment.

1. EDUCATE YOURSELF
2. ADOPT THE PROPER MINDSET
3. GET ORGANIZED
4. CHOOSE GOOD KEYWORDS
5. SEO
6. WEBSITE DEVELOPMENT
7. GET TRAFFIC
8. MONETIZE YOUR WEBSITE